Content Creator, Nordstrom Rack (Hybrid - NYC)

About the position

The Content Creator focuses on Nordstrom Rack channels and delivers social-first content end-to-end, including concepting, shooting, and editing native content across Reels, Carousels, TikToks, Threads text-only formats, YouTube Shorts, and Pinterest pins. The role partners with the Senior Content Producer on Tier 3 always-on output and supports Tier 1 and Tier 2 campaign production when applicable. It calls for creative vision, ideation, native social editing, on-camera direction, and the ability to move quickly across formats and platforms while maintaining Nordstrom Rack’s brand voice. A deep understanding of fashion and off-price content, successful channel strategy, and creative storytelling is essential. The role aims to expand customer understanding and reach through content, create meaningful customer connections by driving engagement across channels, optimize a customer-led full-funnel marketing mix, and support operational excellence through consistent, timely delivery of high-quality work. The priority is to make a lot of great content and have fun doing it.

Responsibilities

  • Produce, shoot, and edit native Nordstrom Rack content across static images, short-form videos, and text-only formats, maintaining a high level of craft.
  • Translate real-time trends into an intentional point of view for Nordstrom Rack channels.
  • Capture in-store content using an iPhone and mirrorless rigs, edit on-device and in-app, and support same-day publishing.
  • Direct on-camera talent, including influencers and internal creators, on set, on the street, and on the fly.
  • Maintain Nordstrom Rack’s editorial voice across formats and platforms, including writing copy and supers that convey the brand’s personality.
  • Drive adoption of generative AI tools for content production, ideation, and variant generation.
  • Contribute to the Rack editorial point of view and share insights with the Rack Social Strategist as content is ideated and published.
  • Work at the speed of culture in response to trend cycles, product drops, and store moments.
  • Work cross-functionally to manage product priorities, messaging, promotions, and business needs within content.

Requirements

  • Bachelor’s degree in marketing, communications, film, design, or a related field, or equivalent demonstrated experience.
  • 5–7 years of experience delivering social-first content end-to-end at a brand, publisher, or agency.
  • Fluency in Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects.
  • Experience with native social editing in CapCut and Edits.
  • Ability to shoot with an iPhone and mirrorless camera in stores, including lighting and audio capture in dynamic environments.
  • On-camera direction and casting skills.
  • Ability to create static layouts using Figma, Photoshop, and Canva.
  • On-the-fly capture and edit-on-device skills.
  • Experience with Sprout or native schedulers.
  • Working knowledge of generative AI tools such as Firefly, Runway, and ElevenLabs.
  • Demonstrated competencies in Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively.

Benefits

  • Medical, vision, and dental coverage
  • Retirement benefits
  • Paid time away and PTO accruals
  • Life insurance and disability insurance
  • Merchandise discount
  • Employee Assistance Program resources
  • Holidays
  • Potential eligibility for performance-based incentives or bonuses
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