Content Writer (WFH & Part Time)


About the job:

Key responsibilities:

1. Researching folklore, legends, festivals, crafts, food, music and heritage sites across India and verifying every fact against reliable sources.
2. Writing well-researched, SEO-friendly blogs that blend folklore with cultural travel.
3. Researching upcoming festivals and fairs and trends in heritage travel content to find story angles for Instagram and YouTube.
4. Designing a monthly content calendar (reels, carousels, posts, blogs) based on research and our content themes.
5. Writing scripts for the reels and videos with hooks, captions, titles and hashtags and preparing research briefs for carousels.
6. Coordinating with the team on deadlines, tracking the status of each piece, and making sure content goes out on time.
7. Crediting artisans and creators correctly and representing communities and their traditions with respect.

Who can apply:

    Only those candidates can apply who:

  1. have minimum 1 years of experience


Salary:

₹ 2,00,000 - 3,00,000 /year

Experience:

1 year(s)

Deadline:

2026-11-12 23:59:59

Other perks:

5 days a week

Skills required:

Social Media Marketing, Blogging, Digital Marketing, Search Engine Optimization (SEO), Creative Writing, LinkedIn Marketing, English Proficiency (Written) and Research and Analytics

Other Requirements:

  1. 1. Studying how the Instagram, facebook and YouTube algorithms reward content (watch time, retention, saves, shares, hooks, posting times, Shorts vs long-form) and applying it to every post.
  2. 2. Uploading and scheduling content on Instagram, YouTube, Facebook and our blog/website, with optimised titles, descriptions, tags, thumbnails and alt text.
  3. 3. Tracking analytics weekly (reach, retention, engagement, followers, website traffic) and adjusting the plan based on what works.
  4. 4. Tracking analytics weekly (reach, retention, engagement, followers, website traffic) and adjusting the plan based on what works.
  5. 5. Handling the brand partnerships requests.
  6. 5. Maintaining weekly reports about the progress.


About Company:

Folk Experience LLP is an IIM Jammu-incubated startup dedicated to preserving and celebrating the vibrant cultural heritage of India. Founded with a passion for safeguarding the rich traditions and folklore of India, we aim to bring these treasures closer to the global audience. With qualitative research and responsible planning, the company aims to foster appreciation and protect India's intangible heritage, ensuring its transmission to future generations while also supporting the livelihoods of those who uphold it.
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