Director – East Regional Brand Activation, Dermatology

Job Description:

  • Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy and local market dynamics
  • Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights
  • Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives
  • Optimize regional marketing budgets and resource allocation
  • Partner with Pfizer Dermatology Sales Teams to enhance regional marketing execution and sales force effectiveness
  • Support pull-through of national marketing strategies and customize materials for regional implementation
  • Align with Market Access teams on payer and formulary initiatives
  • Develop and distribute region-specific marketing materials and insights
  • Lead regional execution of Pfizer’s national dermatology congress and conference strategy
  • Identify and coordinate regional sponsorship opportunities and local conferences
  • Collaborate with national marketing teams on product theaters, symposiums, and educational programs
  • Provide regional business insights to inform national marketing strategy
  • Partner with Medical Affairs, Sales, and Public Affairs for cross-functional alignment
  • Monitor and analyze marketing effectiveness using KPIs

Requirements:

  • Bachelor’s degree required; advanced degree preferred
  • Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches
  • Proven ability to develop and implement regional marketing strategies tailored to local market conditions
  • Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders
  • Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs
  • Ability to analyze market data, identify insights, and develop actionable marketing strategies
  • Strong communication, leadership, and project management skills
  • Willingness to travel up to 80%, including overnight stays and weekend congress participation
  • Candidates must be authorized to be employed in the U.S. by any employer
  • U.S. work visa sponsorship is not available for this role now or in the future
  • This position requires permanent work authorization in the United States

Benefits:

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation, holiday and personal days
  • Paid caregiver/parental and medical leave
  • Medical, prescription drug, dental and vision coverage
  • Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
  • Eligibility to participate in Pfizer’s share based long term incentive program
  • Relocation assistance may be available based on business needs and/or eligibility
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