Product Marketing Director – Managed Business

Job Description:

  • Own the product story for the Managed Business portfolio, including hardware, software, management platforms, network gateway routers, managed switches, Wi-Fi appliances, and managed services
  • Define product problems, competitive advantages, market positioning, and team messaging
  • Define target market segments, ideal customer profiles, personas, use cases, buying triggers, adoption barriers, decision criteria, and differentiated messaging
  • Run product launches end to end, including readiness criteria, cross-functional checklists, milestones, messaging, and launch materials
  • Lead quarterly launch planning and execution as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders
  • Bring customer, partner, and sales feedback into product roadmap Concept and Validation phases
  • Build and maintain sales toolkits, including pitches, demo scripts, collateral, partner enablement, FAQs, and release-specific assets
  • Drive internal enablement for customer-facing teams on value propositions, use cases, buyer needs, objections, and competitive positioning
  • Align Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation stakeholders through release and field adoption
  • Partner with product leaders to influence the roadmap, sales to drive adoption, and customer success to develop enablement programs
  • Translate technical capabilities into clear business outcomes for managed service providers

Requirements:

  • 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems
  • Deep knowledge of managed services business models and partner-led go-to-market motions
  • Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution
  • Proven success establishing credibility in a market where the company is a new entrant
  • Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams
  • Strong grasp of the product lifecycle, including market input, concept, validation, launch readiness, release communications, and feedback loops
  • Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content
  • Ability to translate technical products and market insight into compelling business value and actionable field enablement
  • Excellent executive communication, storytelling, and stakeholder management skills
  • Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations
  • Able to support periodic bursts of travel up to 20%
  • Preferred: Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments
  • Preferred: In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and supporting software and management solutions
  • Preferred: Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums
  • Preferred: Experience leading organizational change required to take new products into unfamiliar markets

Benefits:

  • Bonus eligibility
  • Benefits package (details provided via benefits link)
  • Remote work arrangement
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