[Remote] Manager In-Store Media Strategy
Note: The job is a remote job and is open to candidates in USA. DICK’S Sporting Goods is hiring a Manager In-Store Media Strategy to lead strategy, innovation, and inventory management for its in-store media portfolio. The role develops media opportunities and inventory processes, supports internal and client-facing partners, and provides strategic recommendations, reporting, and tools to help deliver scalable programs that serve advertisers and the business while supporting the athlete experience.
Responsibilities
- Develop and maintain the strategic roadmap for DICK’S Media Network opportunities across stores and physical retail formats
- Identify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience
- Evaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value
- Partner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences
- Use industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform the continued evolution of the in-store media portfolio
- Identify opportunities to increase the value, adoption, effectiveness, and scalability of in-store media products
- Develop business recommendations and executive-level presentations that clearly communicate opportunities, tradeoffs, dependencies, risks, and recommended next steps
- Ensure in-store media strategies balance advertiser and business objectives with operational requirements, brand standards, technical feasibility, and the athlete experience
- Align leadership on a monetization strategy backed by industry trends, vendor insight, and contribution goals
- Maintain a comprehensive inventory of all in-store media assets, placements, formats, capabilities, and associated store locations
- Provide strategic oversight of available, planned, reserved, activated, and unavailable in-store media inventory to support informed planning and decision making
- Identify potential inventory conflicts, capacity limitations, scheduling overlaps, or execution risks and facilitate resolution across stakeholders
- Monitor inventory changes resulting from remodels, new stores, store closures, equipment maintenance, technology upgrades, or changes to media capabilities
- Evaluate inventory utilization and identify opportunities to improve availability, increase adoption, reduce underutilization and support revenue growth
- Support inventory allocation decisions by balancing advertiser commitments, internal business priorities, athlete experience considerations, operational requirements, and technical feasibility
- Establish processes for adding, modifying, temporarily removing, or retiring media inventory as store environments and network capabilities evolve
- Coordinate with project and operations teams to ensure newly installed or modified assets are accurately reflected in inventory records and stakeholder-facing materials
- Develop recurring inventory updates and executive-level reporting that summarize availability, utilization, risks, changes, and growth opportunities
- Serve as a primary strategic resource for Sales, Account Management, Merchandising, Visual Merchandising, Store Operations, Measurement, and other business partners
- Participate in internal and client-facing discussions as needed to communicate in-store media capabilities, inventory considerations, requirements, constraints, and strategic recommendations
- Support Sales and Account Management teams with inventory information, product guidance, planning materials, case studies, recommendations, and responses to in-store media opportunities
- Partner with stakeholders to evaluate requests and determine whether proposed programs align with network strategy, available inventory, operational requirements, and business priorities
- Facilitate cross-functional alignment by documenting decisions, clarifying roles and ownership, identifying dependencies, and establishing actionable next steps
- Provide timely updates on inventory changes, priorities, decisions, risks, milestones, and other factors that may affect program development or delivery
- Identify barriers that could prevent timely execution and partner with stakeholders to develop practical solutions and escalation paths
- Build trusted relationships across business functions and external partners to promote transparency, accountability, and effective decision-making
- Act as a subject matter expert for the strategic application of DICK’S Media Network capabilities within the physical retail environment
- Create presentations, inventory references, playbooks, training materials, product guides, and other resources that enable stakeholders to understand and effectively use in-store media offerings
- Develop standardized intake, briefing, inventory evaluation, and allocation tools to improve the quality and consistency of stakeholder requests
- Review available performance information, utilization insights, stakeholder feedback, and program learnings to identify opportunities for improvement
- Translate inventory and performance findings into clear recommendations for leadership, business partners, and client-facing teams
- Maintain current documentation of in-store media capabilities, inventory availability, strategic priorities, operating requirements, and program considerations
- Support recurring business reviews with concise updates on inventory health, utilization, risks, upcoming changes, and growth opportunities
Skills
- Bachelor's Degree in Marketing, Operations, Business, or closely related field
- 5 - 7 Years of experience
- Experience utilizing Microsoft Suite (Word, Excel, PowerPoint, Outlook)
- Experience working with CRM Tools (i.e. Salesforce)
- Strong proficiency in data analysis tools (e.g., Excel) and reporting software (e.g., Tableau, Power BI)
- Excellent analytical, problem-solving, and organizational skills
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients
- Detail-oriented with a strong commitment to accuracy and quality
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
- Supervisory & leadership capabilities
- Customer-service oriented
- Strong understanding of the physical retail environment and the relationship between media, merchandising, operations, technology, and the athlete experience
- Ability to maintain accuracy across complex inventories involving multiple stores, formats, placements, technologies, and stakeholders
- Ability to identify inventory conflicts, capacity limitations, data gaps, operational risks, and utilization opportunities
- Excellent written, verbal, presentation, and executive communication skills
Company Overview
Company H1B Sponsorship