Note The job is a remote job and is open to candidates in USA. Surfside is building an operating system for retail media and commerce-driven advertising that helps retailers, marketplaces, brands, and agencies connect media investment to measurable consumer action. The Senior Director, Agency Sales – Beverage Alcohol will develop strategic relationships with advertising holding companies, media agencies, commerce practices, and independent agencies, while sourcing pipeline, managing deal cycles, and closing net-new revenue opportunities. The role will also establish Surfside as a strategic commerce media partner across agency clients and Beverage Alcohol portfolios. Responsibilities Own a Number Carry and exceed an annual net-new revenue quota for agency-driven BevAlc business, measured on signed IOs, booked revenue, and billed revenue Generate Pipeline Build and maintain a self-sourced pipeline of at least 3x quota through outbound prospecting, your existing network, referrals, and industry presence. Hit weekly activity targets for outreach, first meetings, and proposals Prospect and Open Doors Identify and secure meetings with decision-makers across HoldCo and agency investment, planning, programmatic, commerce, retail media, and client leadership teams. Get Surfside into RFPs, upfronts, annual plans, and test-and-learn budgets Run the Full Cycle Qualify, pitch, scope, propose, negotiate, and close. Manage multi-threaded deals across agency and brand-side stakeholders from first meeting through signature Executive Relationship Development Build senior-level relationships across agency leadership, investment, planning, programmatic, commerce, retail media, data, and client teams Strategic Partnerships Move Surfside beyond one-off campaign conversations toward annual planning relationships, preferred partnerships, portfolio opportunities, and broader agency adoption Agency Education Establish a clear understanding of Surfside's differentiated role within the media ecosystem, particularly its ability to address the fragmented physical and digital retail landscape that traditional retail media networks may not reach Industry Presence Represent Surfside at relevant agency, advertising, retail media, and Beverage Alcohol industry events and forums Skills 8+ years of experience in digital media, ad tech, retail media, or commerce media sales with a documented history of hitting or exceeding quota selling to agencies. Be prepared to walk through your numbers by year Established relationships across major advertising holding companies and media agencies, ideally including senior contacts within planning, investment, programmatic, commerce, retail media, or client leadership Deep understanding of how agencies plan, evaluate, recommend, and purchase media on behalf of major advertisers Demonstrated ability to navigate complex organizations, develop senior relationships, and convert those relationships into large-scale commercial opportunities Strong knowledge of programmatic advertising, CTV, retail media, commerce media, audience targeting, first-party data, and measurement Experience working with Beverage Alcohol advertisers is strongly preferred; an established network across BevAlc agencies and brands is highly valuable Exceptional presentation, storytelling, negotiation, and relationship-building skills with the ability to communicate effectively with senior agency and client stakeholders Proven ability to work across sales, strategy, product, marketing, operations, and executive leadership teams Comfortable building new relationships and commercial models rather than inheriting an established agency program Bachelor's degree in Marketing, Business, Communications, or a related field preferred Benefits Performance-based incentives Health insurance Dental insurance Vision insurance 401(k) A dynamic, supportive, and innovative work environment Flexible PTO Monthly wellness stipend Opportunity to build Surfside's agency and HoldCo strategy and establish the company as a differentiated partner within the rapidly evolving commerce media landscape Company Overview An end-to-end marketing platform turning first party customer data into personalized advertising campaigns. It was founded in 2018, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https//www.surfside.io.