[Remote] Visual Designer (Digital Marketing Manager) Job Details | Optimizely

Note: The job is a remote job and is open to candidates in USA. Optimizely is a marketing technology company providing AI-powered content creation, CMS, and experimentation solutions for modern marketers. The Visual Designer will shape and evolve Optimizely.com by creating scalable, user-centered web experiences, expanding the design system, and building reusable components. The role partners with marketing, content, product marketing, UX, and development teams to support brand and business goals.


Responsibilities

  • Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site
  • Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams
  • Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence
  • Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently
  • Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals
  • Partner with developers to ensure designs are implemented accurately and efficiently
  • Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences
  • Ensure designs meet accessibility (WCAG) and responsive design best practices
  • Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs
  • Help establish and document web design standards, guidelines, and best practices

Skills

  • 3+ years of experience in web, visual, or digital design
  • Strong portfolio demonstrating modern web design, landing pages, and component-based design systems
  • Proficiency in Figma and collaborative design workflows
  • Experience working within and expanding design systems
  • Strong understanding of responsive design, accessibility standards, and UX best practices
  • Experience collaborating with cross-functional teams, including developers and marketers
  • Strong attention to detail with the ability to balance creativity and consistency
  • Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience)
  • Experience creating marketing graphics, campaign assets, and illustrative graphics
  • Experience designing product visuals, diagrams, or feature illustrations
  • Motion graphics or animation experience (After Effects, Lottie, Rive, or similar)
  • Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms
  • Understanding of HTML/CSS and how designs translate into front-end development
  • Experience supporting experimentation and conversion rate optimization initiatives

Benefits

  • This is a fully remote position with flexible working options.

Company Overview

  • Optimizely is a digital experience platform for unlocking digital potential, content, commerce, and optimization. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is

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