Senior Product Manager, Consumer Lifecycle, MarTech

Job Description:

  • Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases
  • Build and evolve lifecycle journeys that personalize at scale, from first-touch communications through re-engagement and retention
  • Translate complex data needs from marketing and business partners into clear product requirements for engineering
  • Partner with data engineering and analytics teams to identify gaps in data availability, quality, and segmentation capability and convert them into backlog items
  • Define use cases, features, requirements, and acceptance criteria for communications platforms, including notifications, content management, and campaign tooling
  • Lead cross-functional initiatives spanning marketing, technology, and lifecycle teams
  • Establish voice-of-customer feedback loops using communications performance, support signals, and behavioral data
  • Operate as an AI-first product builder using AI agents, automations, and workflow tooling in lifecycle and communications processes
  • Assess risks and produce well-structured, data-informed written narratives for leadership
  • Analyze product and platform performance and establish metrics reflecting technical health and business value
  • Manage vendor relationships for communications vendors and CMS tools
  • Maintain communication across marketing, engineering, and operations regarding strategy, timelines, blockers, and outcomes

Requirements:

  • 5 to 7 years of experience in software Product Management
  • Demonstrated experience owning data products or data enablement initiatives
  • Understanding of how data flows, how it is consumed, and how to make it more useful to business stakeholders
  • Experience with marketing technology platforms including customer communications, CMS, campaign management, or notification systems
  • Direct hands-on fluency with lifecycle and analytics tooling (e.g., Braze, Iterable, Adobe Journey Optimizer, Amplitude, or equivalents)
  • Demonstrated comfort building with AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations
  • Ability to move between high-level strategy and detailed execution
  • Exceptional communication skills: listening, writing, presenting, and collaborating across technical and non-technical audiences
  • High integrity and ambition to pursue the best possible product
  • Ability to self-motivate, self-direct, and stay flexible in a fast-paced environment
  • Bachelor's degree or equivalent work experience
  • Curiosity, adaptability, and openness to learning as roles and workflows evolve
  • Experience with lifecycle communications or customer journey tooling
  • Familiarity with chat platforms, conversational AI, or digital servicing products
  • Background in FinTech or financial services
  • Experience working with or alongside data engineering or analytics teams
  • Mobile and web-based product experience

Benefits:

  • Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
  • Company Matched 401k
  • Paid Time Off + Paid Holidays + Paid Volunteer Time
  • Diversity Alliance Resource Groups
  • Employee Stock Purchase Program
  • Tuition Reimbursement
  • Charitable Gift Matching
  • Job Required Equipment & Services Will Be Provided
  • Competitive Compensation
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