Social Media Specialist, Community Support

Job Description:

  • Plan, schedule, and execute a consistent weekly social media content calendar aligned with brand campaigns, product launches, and ocean conservation awareness days
  • Produce native, high-converting short-form video content for TikTok, Instagram Reels, and YouTube Shorts
  • Highlight product benefits, reef-safer science, dive trip packing, and eco-tips
  • Collaborate with brand ambassadors, influencers, and non-profit partners to amplify user-generated content and joint ocean advocacy campaigns
  • Monitor channel analytics, including engagement, reach, and click-through rates, and present actionable insights
  • Manage day-to-day social channels including Instagram, TikTok, Facebook, and YouTube
  • Respond promptly to comments, direct messages, tags, and reviews
  • Answer customer inquiries about product application, shipping, order support, and ingredient transparency
  • Participate in relevant ocean conservation, diving, and eco-lifestyle conversations
  • Escalate complex customer service issues to internal support and e-commerce teams
  • Educate followers on reef-safer products versus traditional chemical sunscreens
  • Assist with brand giveaways, ambassador challenges, and trade show/event coverage

Requirements:

  • 2+ years of hands-on experience managing organic social media channels and/or digital customer support for a DTC ecommerce or eco-lifestyle brand
  • Proficiency with short-form video editing tools (CapCut, Canva, Adobe Express, or Premiere Pro)
  • Strong eye for visual storytelling
  • Exceptional written and verbal communication skills
  • Ability to convey complex science, including mineral vs. chemical UV filters, in clear, friendly terms
  • Empathetic, solution-oriented approach to resolving customer concerns in public and private message channels
  • Experience with social media management software such as Later, Sprout Social, or Buffer
  • Experience with ecommerce helpdesk tools such as Gorgias, Zendesk, or Shopify
  • Deep passion for ocean conservation, outdoor/water activities, or sustainable living
  • Self-starter with high initiative, capable of working independently in a remote environment while keeping teams aligned

Benefits:

  • Generous employee discounts on products
  • Flexible/remote work schedule
  • Opportunity to contribute directly to ocean conservation initiatives and partner programs
  • Competitive base salary commensurate with experience
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